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Why does your business need a logo?

Girl drawing at desk with a pencil

These days, pretty much every business, including new businesses and start-ups have a logo. But why? What’s the big deal? Does your business really need a logo?

Well there’s no prizes for guessing the correct answer is YES! Of course your business needs a logo. And the main reason a logo is crucial for your business, is because it visually identifies your brand. In just one quick look at your logo, people should be able to recognise your brand, distinguish you from your competition and know what type of company you are.

Having a professional looking, well-designed logo builds trust

A strong logo can inspire customers who have no prior knowledge or experience with your business to believe that you deliver an amazing product or service, and will therefore be more likely to do business with you.

If it looks as though your logo was put together quickly in Microsoft Paint or Word, people will make judgements about the professionalism with which you run the rest of your business. The saying that first impressions count is especially true for a company’s logo, so your logo should not be an afterthought.

Communicate your company’s values simply and effectively

In a simple visual mark, a well-designed logo will be able to communicate the tone and style of a company, as well as the company’s values. For example, your logo should accurately convey if your business is corporate, established, fresh, hip, playful or fun etc.

Customers look for certain visual cues and if a logo matches what they’re looking for, they will be more likely to engage.

Your logo will allow you to stand out from the crowd

Often businesses are competing with a very large number of competitors. You know your business is unique, but how do you show potential customers that? A logo that differentiates you from your competition may give potential customers the reason they need to connect with your business over your competition.

Finally, it is important to remember that a logo is not just a pretty piece of art, but an intrinsically important strategic business tool.

Investing in a well-designed logo could be one of the most significant business decisions you make.

Does your business need a new logo? Get in touch – let’s discuss working together.


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