Iluka

Iluka is an eco-focused airbnb rental at Wrights Beach in NSW. The owners of the property wanted to create a brand identity that matched the style and aesthetic of the property, the sense of calm and nature they wanted to create for their guests as well as a connection to nature and the local area.

Using these guiding principles, we developed a suite of brand assets that radiate flow, connection and calm. We designed a brand pattern featuring native flora and a logo mark that features a bouquet of Sydney flannel flowers, a popular native wildflower.

PROJECT SCOPE

Brand strategy

Brand identity

Brand pattern

Brand merch

"Teri captured the essence of Iluka perfectly. The serenity and reconnection to nature is what people feel when they stay at Iluka, and this is what shines through in our new brand identity."

– ERIKA, ILUKA