Iluka is an eco-focused airbnb rental at Wrights Beach in NSW. The owners of the property wanted to create a brand identity that matched the style and aesthetic of the property, the sense of calm and nature they wanted to create for their guests as well as a connection to nature and the local area.

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Using these guiding principles, we developed a suite of brand assets that radiate flow, connection and calm. We designed a brand pattern featuring native flora and a logo mark that features a bouquet of Sydney flannel flowers, a popular native wildflower.